Pre-Revolutionary Ads

Fall in the US | Advertisement | Bohemia, October 29, 1950, p. 23
Fly National | Advertisement | Carteles, January 12, 1959, p. 63

Promoting the “American Way of Life” was at the core of the Cuban advertising industry during the 1950s. They were selling not just consumer goods, but also a lifestyle, ideas and the system of values associated with capitalist societies.

Life Magazine | Advertisement | Bohemia, January 13, 1957, p. 95
Life Magazine | Advertisement | Bohemia, January 19, 1958, p. 119
La Corona | Advertisement | Bohemia, January 6, 1957, p. 88
La Corona | Advertisement | Bohemia, January 5, 1958, p. 85
Toni | Advertisement | Fuste Show, May,1953
Myrurgia | Advertisement | Bohemia, January 6, 1957, p. 49
Fab | Advertisement | Bohemia, December 2, 1956, p. 49
Tide | Advertisement | Bohemia, January 19, 1958, p. 57
Ford | Advertisement | Bohemia, October 29, 1950
Plymouth | Advertisement | Bohemia, January 19, 1958, p. 109
Tropicana | Advertisement | Fuste Show, January 1955
Tropicana | Advertisement | Bohemia, January 19, 1958
Sources:
Bohemia, Cuban Heritage Collection, University of Miami Libraries
Carteles, Biblioteca Nacional de Cuba José Martí
Fuste Show, Cuban Heritage Collection, University of Miami Libraries

The Origins of Telenovelas: Serialized Fiction in Cuba Before the Revolution

Knowledge Mobilization and Research-Creation project developed by Constanza Burucúa with support of Western Research – The University of Western Ontario.