Beto Rockfeller

‘Beto Rockfeller’ (1968) was the first telenovela to subvert the conventions of the format. For the first time, the characters spoke like ordinary people–the language of urban, young, dwellers. It was a welcome departure, at a time when TV schedules were all about evasion and period dramas.

‘Beto’ inaugurated a very fertile period, open to experimentation. The response was quite promising–Brazilians audiences were ready for a change.